About Us

Welcome to Needle Story, where tradition meets contemporary elegance in every stitch. We are a passionate team dedicated to celebrating and sharing the beauty of Indian craftsmanship through our curated collection of handmade clothing.

Our Story

Needle Story is more than just an e-commerce platform, We are a bridge between age-old traditions and today’s fashion-forward sensibilities. Our journey began with a simple idea: to offer authentic, handcrafted garments that tell a story of skill, heritage, and artistry.

We travelled across multiple states in India, met hundreds of artisans and learned various age old crafts. We combined our modern design sensibilities with knowledge and experience of artisans, co-developed designs and styles that will match the fashion sense of today without loosing the charm of the traditional craft. We only keep products on our platform that are handmade in the traditional way, as they were used to be made hundreds of years ago.

Our Vision

Founded with a vision to bring Indian Handicraft clothing to the current generation by respecting traditional techniques while embracing contemporary trends. As the global fashion landscape evolves and contemporary styles gain prominence, there is a growing need to bridge the gap between timeless craftsmanship and modern sensibilities. Join us and together we will keep alive the age old traditions and vibrant crafts of India by supporting the artisans of these crafts who for generations have kept on working on these crafts but still struggle to make ends meet. As we grow we will strive to reduce middlemen and source directly from artisans so that they get fair share for their hard work. 

Our Collection

At Needle Story, each piece in our collection is a testament to the rich cultural heritage of India. From the intricate embroidery of Punjab to the vibrant prints of Rajasthan, our clothing is a celebration of regional diversity and artisanal excellence. We work closely with skilled artisans and craftspeople from across India, ensuring that each garment is crafted with care, passion, and a deep respect for tradition.

Our range includes everything from elegant kurtas and chic juttis to beautifully detailed dupattas and modern fusion wear. Whether you're dressing for a special occasion or simply seeking to infuse your wardrobe with a touch of traditional elegance, we have something that will inspire and delight.

Our Commitment

Sustainability and ethical practices are at the heart of everything we do. We are committed to supporting local artisans and ensuring fair trade practices. By choosing our products, you are not only embracing unique, handmade clothing but also contributing to the preservation of traditional crafts and the upliftment of artisan communities.

We invite you to explore our collection and experience the rich tapestry of Indian fashion. Every purchase you make supports our mission to keep these timeless traditions alive and empowers artisans to continue their craft.

Thank you for being a part of our journey. We look forward to sharing the beauty and heritage of Indian clothing with you.

Warmest regards,

Needle Story Team